LECH, is a premium lager from Poland and is brewed by Lech Brewary Wielkopolski (SABMiller). As the brand expanded its distribution worldwide, it became a very popular choice among Lager drinkers. The brand’s iconic large four-letter name printed on green cans and bottles is well known even among those who do not habitually drink lager beers. LECH definitely has a brand image that stands out from the crowd.
Like other breweries and brands we have worked with, SABMiller wanted to deliver its brand legacy. They wanted to mark their quality by communicating through other means than their actual beer products. They wanted to give that something extra to their important clients and customers in Poland by means of another quality product that goes hand in hand with the beer itself – the beer dispenser! That is where we come in.
For this project, SABMiller gave us their ideas about the image they wanted to achieve and together we worked on some initial designs and prototypes that later developed to a final custom design.
The result is a glittering beauty. We used The Beer Giraffe’s Skyscraper model in matt metal plating and with logo printed on each side. The Tritan tube with frosted effect gave it a touch of class, something that matches the premium identity of the brand. The cooling tube inside was also frosted to add to the chilled effect. The Skyscraper model has two taps fitted on each side making it ideal for groups drinking and enjoying some fun together around a bar table. This dispenser is also fitted with LED lights that adds a beautiful glow to the frosted tube.