Stella Artois Beer Dispenser

One of the first questions potential clients and other companies usually ask us is what our design and manufacturing process is like.

This Stella Artois case study is aimed at visually answering that question. You’ll get a behind-the-scenes look at the development of our beer tower

designs and illustration projects from the concept stage right through to production. Lets get started!

Stella Artois Beer Tower Design

Over the past few years we have been fortunate enough to work with Stella Artois brewer.

It all started a few years back when Stella Artois brand placed a small order for the Two Sided Scepter,

a dispenser designed by The Beer Giraffe. When one of the world’s largest brewery invited us over, at

their offices in Guangzhou, then again in Shanghai, China, in December 2015, we were all colored with the pleasure.

They were impressed with the Two Sided Scepter quality and our service and they approached us again to create a beer dispenser

as sophisticated looking and as elegant design as the Stella Artois beer glass. This is what happened next.


sketching & Design by the client


Once the initial drawings were sent by the client we proceeded to work on a digital version of the dispenser.

The design inspiration came from the Stella Artois beer glass.

Beer Tower Prototype

Final Product

Mass Production

Luxurious and dazzling looking Stella’s new Beer Tower was ready in July 2016.


Projects we did for AB InBev

To all the Stella Artois beer lovers, and to all those who enjoy it’s full, characteristic flavor, a hoppy aroma with a hint of fruitiness: Cheers!