Stella Artois Beer Dispenser

One of the first questions potential clients and other companies usually ask us is what our design and manufacturing process is like.

This Stella Artois case study visually answers the question. You’ll get a behind-the-scenes look at the development of our beer tower

designs and illustration projects from the concept stage to production. Let’s take a look!

Stella Artois Beer Tower Design

Over the past few years we have been fortunate enough to work with Stella Artois brewer.

It all started a few years back when Stella Artois brand placed a small order for the Two-Sided Scepter,

a dispenser designed by The Beer Giraffe. When one of the world’s largest breweries invited us over, to

their offices in Guangzhou, then again in Shanghai, China, in December 2015, we were all delighted.

They were impressed with the Two-Sided Scepter quality and our service and they approached us again to create a beer dispenser

as sophisticated looking and as elegant design as the Stella Artois beer glass. This is what happened next.


sketching & Design by the client

Stella Artois 3D Rendering


Once the client sent the initial drawings we proceeded to work on a digital version of the dispenser.

The design inspiration came from the Stella Artois beer glass.

Beer Tower Prototype

Stella Artois Sample
LED lights

Final Product

Final approved product

Mass Production

Mass production

Luxurious and dazzling-looking Stella’s new Beer Tower was ready in July 2016.


Projects we did for AB InBev

To all the Stella Artois beer lovers, and to all those who enjoy its full, characteristic flavor, a hoppy aroma with a hint of fruitiness: Cheers!