One of the first questions Hoegaarden asked us is what our design and manufacturing process is like.
This case study aims to visually answer that question. You’ll get a behind-the-scenes look at the development of our tower
designs and illustration projects from the concept stage right through to production.
Hoegaarden Beer Tower Design
Early in 2016 our team was approached by Hoegaarden, a producer
of a well-known authentic and refreshing Belgian White Beer.
They had a project for us: to create a beer tower with a design that captures their brand personality.
We got inspired and wanted to follow in the tradition of the brand, thus create a dispenser in the
shape of the hexagonal shaped glass.
After the renderings, it was time to create and test a Hoegaarden beer tower prototype.
Using a process called stereolithography, we made the prototypes. Throughout the entire process, we made several modifications. Adding and removing parts, placing and replacing stickers until we were finally happy with the end result.
As soon as approved by the brand, we got busy creating a mold. The very first Hoegaarden beer tower sample was born and soon after a mass production has started.
The NEW Hoegaarden Beer tower was delivered to the brand in summer 2016.
The company logo was wrapped around the dispenser to match the original glass design.
Projects we did for AB InBev
To all the Hoegaarden beer lovers, and to all those who enjoy the Belgian Whites with distinctive
coriander and orange flavors: Cheers!