Hoegaarden, Belgian’s best!

One of the first questions potential clients and other companies usually ask us is what our design and manufacturing process is like.

This case study is aimed at visually answering that question. You’ll get a behind-the-scenes look at the development of our tower

designs and illustration projects from the concept stage right through to production.

 Hoegaarden Beer Tower Design

Early in 2016 our team was approached by Hoegaarden, a producer

of a well-known authentic and refreshing Belgian White Beer.

They had a project for us: to create a beer tower with a design that captures their brand personality.

We got inspired and wanted to follow in the tradition of the brand, thus create a dispenser in the

shape of the hexagonal shaped glass.





After the renderings, it was time to create and test a beer tower prototype.

The prototypes are made with a process called stereolithography. Throughout, we did a several modifications

(adding / removing parts, stickers, etc., before the final prototype was sent for approval. As soon as approved by the brand,

we got busy with creating a mold. A very first Hoegaarden beer tower sample was born and soon after a mass production has started.

 Final product

Mass Production

The NEW Hoegaarden Beer tower was delivered to the brand in summer 2016.

The company logo was wrapped around the dispenser to match the original Hoegaarden glass design.


Projects we did for AB InBev

To all the Hoegaarden beer lovers, and to all those who enjoy the Belgian Whites with distinctive

coriander and orange flavors: Cheers!

The Beer Giraffe Team 🙂