Stella Artois Beer Dispenser


One of the first questions potential clients and other companies usually ask us is what our design and manufacturing process is like.

This Stella Artois case study is aimed at visually answering that question. You’ll get a behind-the-scenes look at the development of our beer tower

designs and illustration projects from the concept stage right through to production. Lets get started!


Stella Artois Beer Tower Design


Over the past few years we have been fortunate enough to work with Stella Artois brewer.

It all started a few years back when Stella Artois brand placed a small order for the Two Sided Scepter,

a dispenser designed by The Beer Giraffe. When one of the world’s largest brewery invited us over, at

their offices in Guangzhou, then again in Shanghai, China, in December 2015, we were all colored with the pleasure.

They were impressed with the Two Sided Scepter quality and our service and they approached us again to create a beer dispenser

as sophisticated looking and as elegant design as the Stella Artois beer glass. This is what happened next.



sketching & Design by the client



Once the initial drawings were sent by the client we proceeded to work on a digital version of the dispenser.

The design inspiration came from the Stella Artois beer glass.


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Beer Tower Prototype


Stella Artois Prototype


Stella Artois beer tower with lights


Final Product

Stella Artois Beer Tower Design by The Beer Giraffe




Mass Production





Luxurious and dazzling looking Stella’s new Beer Tower was ready in July 2016.



Projects we did for AB InBev


Stella Artois Beer Dispenser - The Beer Giraffe Budweiser Dispenser - The Beer Giraffe Corona Beer Dispenser - The Beer Giraffe Tripod Dispenser - The Beer Giraffe

Bud Light Drink Dispenser - The Beer Giraffe Helmet - Tabletop Dispenser - The Beer Giraffe Budweiser Dispenser - The Beer Giraffe Corona Beer Dispenser - The Beer Giraffe


To all the Stella Artois beer lovers, and to all those who enjoy it’s full, characteristic flavor, a hoppy aroma with a hint of fruitiness: Cheers!

The Beer Giraffe Team 🙂




About The Beer Giraffe


Beer dispensers are a great and fun new way to enjoy drinking beer or your favorite beverage with friends in a relaxed and friendly atmosphere. The reservoir typically holds 3L of beverage and it is placed in the middle of the table. Have a look, click play (video left).

The tube is refilled from the tap and inserted in the base right on the table. Consumers can pour their own beer at their own pace. Beverages are kept cold for a longer time with the use of an ice tube or a chill stick. Our beer towers are ease of use, easy to fill and serve. They are all BP-A free. We design high quality taps (so they don’t leak).

We at the Beer Giraffe, are here to make your selection choice easy. As a largest beer tower manufacturer, we offer over 50 unique and patented designs and beer tower to choose from. We have crafted drink dispensers for major breweries, beverage companies, bars and hotels spread across 40 countries.

Take a look at our entire selection of beer towers to find the option that best suits your application. Good examples and ideas: Drink Towers.

For detailed information contact us so we can advise you which model best suits your needs. Send us an email, it’s FREE. Our email address is: [email protected]

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