Hoegaarden, Belgian’s best!


 One of the first questions potential clients and other companies usually ask us is what our design and manufacturing process is like.

This case study is aimed at visually answering that question. You’ll get a behind-the-scenes look at the development of our tower

designs and illustration projects from the concept stage right through to production.


 Hoegaarden Beer Tower Design


Early in 2016 our team was approached by Hoegaarden, a producer

of a well-known authentic and refreshing Belgian White Beer.

They had a project for us: to create a beer tower with a design that captures their brand personality.

We got inspired and wanted to follow in the tradition of the brand, thus create a dispenser in the

shape of the hexagonal shaped glass.









Hoegaarden Beer Tower Production - Renderings







After the renderings, it was time to create and test a beer tower prototype.

The prototypes are made with a process called stereolithography. Throughout, we did a several modifications

(adding / removing parts, stickers, etc., before the final prototype was sent for approval. As soon as approved by the brand,

we got busy with creating a mold. A very first Hoegaarden beer tower sample was born and soon after a mass production has started.


 Final producthoegaarden_beer_glass


Mass Production






Hoegaarden Beer Bar - The Beer Giraffe


The NEW Hoegaarden Beer tower was delivered to the brand in summer 2016.

The company logo was wrapped around the dispenser to match the original Hoegaarden glass design.



Projects we did for AB InBev


Stella Artois Beer Dispenser - The Beer Giraffe Budweiser Dispenser - The Beer Giraffe Corona Beer Dispenser - The Beer Giraffe Tripod Dispenser - The Beer Giraffe

Bud Light Drink Dispenser - The Beer Giraffe Helmet - Tabletop Dispenser - The Beer Giraffe Budweiser Dispenser - The Beer Giraffe Corona Beer Dispenser - The Beer Giraffe


To all the Hoegaarden beer lovers, and to all those who enjoy the Belgian Whites with distinctive

coriander and orange flavors: Cheers!

The Beer Giraffe Team 🙂




About The Beer Giraffe Drink Towers


Beer dispensers are a great and fun new way to enjoy drinking beer or your favorite beverage with friends in a relaxed and friendly atmosphere. The reservoir typically holds 3L of beverage and it is placed in the middle of the table. Have a look, click play (video left).

The tube is refilled from the tap and inserted in the base right on the table. Consumers can pour their own beer at their own pace. Beverages are kept cold for a longer time with the use of an ice tube or a chill stick. Our beer towers are ease of use, easy to fill and serve. They are all BP-A free. We design high quality taps (so they don’t leak).

We at the Beer Giraffe, are here to make your selection choice easy. As a largest beer tower manufacturer, we offer over 50 unique and patented designs and beer tower to choose from. We have crafted drink dispensers for major breweries, beverage companies, bars and hotels spread across 40 countries.

Take a look at our entire selection of beer towers to find the option that best suits your application. Good examples and ideas: Drink Towers. For detailed information contact us so we can advise you which model best suits your needs. Send us an email, it’s FREE. Our email address is: [email protected]


Check out also!

Stella Artois Case Study –>

Hennessy Case Study –> 

Carlsberg Case Study –>